AI AGENTS
We build products designed to amplify people.
The operational work, in the hands of the agents. The strategic work, in the hands of people.
We build AI agents on our own resident technology, backed by a team that has been researching these problems for over a decade. The agent researches, writes, monitors, and reports; your team brings judgment, empathy, and context, and holds the final call. Every claim is grounded in your sources and the agent cites them: if the data isn't there, it says so. It never makes it up.
The agent proposes, your team approves · Wine & Spirits specialization · Own resident technology · Never makes up data: it cites the source
COLLABORATIVE MODEL
Humans and agents: a single marketing unit.
We don't automate for the sake of it. We design agents that integrate into the real workflow of marketing teams and elevate what people do best.
What the team brings
Judgment, empathy, context
Strategy, brand tone, and cultural reading stay in human hands. The agent proposes; people decide.
What the agent brings
Compute and continuous execution
Market research, audience monitoring, content production, and reporting without fatigue, with your approval before every publication.
The result
Human experience, amplified
Teams freed from the repetitive, more consistent brands, and more genuine bonds with audiences.
WHAT WE'VE ALREADY BUILT
AI agents that already work.
It's not a roadmap. They are products with clients and projects in production. This is what runs on our technology today.
Own agent · with clients
Agente Krek
It manages conversations and posts on social media with each brand's editorial judgment: it publishes, schedules, analyzes, and listens actively, and escalates to a person when the conversation calls for it. It operates today with winery and hospitality clients.
See the case →Project in production
Nonbugs Store
WhatsApp automation platform powered by Artificial Intelligence for sales and support.
Visit the store →SPECIALIZATION
Agents that speak the language of wine.
Our agents don't start from scratch: we configure them with the industry judgment of Argency, our partner agency in Wine & Spirits since 2006. That judgment is methodology, not client data: they understand vintage, terroir, DTC, wine club, export, and enotourism from day one.
- launches/
Vintages and limited editions: market analysis, segment-specific messaging, and on-brand content for every launch.
- export/
International markets: communication adapted per country, trend and competitor monitoring in each market.
- dtc/
Ecommerce and wine clubs: loyalty campaigns, audience tracking, and continuous content in the house's voice.
- enotourism/
Winery experiences: seasonal communication, reputation, and quick response on the channels where your clients write to you.
TECHNOLOGY
We don't use the traditional AI models on the market.
We build on our own resident technology, backed by a team of researchers and developers who have been studying these problems for over a decade. End-to-end engineering, with software-factory standards.
01 · Resident
Your data stays home
The agents run on dedicated infrastructure. Your brand's information does not train third-party systems or feed public models.
02 · Grounding
It never makes up data
Every claim is grounded in a source you enable —technical sheets, catalog, CRM, social listening— and the agent cites it. If the data isn't available, it declares so instead of filling it in.
03 · Human control
Nothing ships without approval
The agent proposes, organizes, and gets everything ready; publishing, sending, or spending requires explicit human approval. Every action is kept in auditable logs.
04 · Tailored
Configured with your brand's sources
Identity, tone, strategy, and commercial context enter as verifiable sources from your business. A real differentiator, not an AI that answers the same for everyone.
FAQ'S
Frequently asked questions about AI agents
Direct answers on how they work, what happens with your data, and what experience we have in the industry.
What is an AI marketing agent?
An AI marketing agent is a system that runs marketing tasks end to end —research, writing, monitoring, reporting— using your brand's sources and tone, and that asks a person for approval before any action with external impact. It is not a chatbot or a loose text generator: it operates within your workflow and keeps a record of every step.
How is it different from using a generic AI tool?
A generic tool doesn't know your catalog, your campaign history, or your tone, and it answers you the same as your competitors. NonBugs agents are configured on your sources and your identity, cite where each piece of data came from, and have a human approval point before publishing. The differentiator isn't only the model: it's the context, control, and traceability we build around it.
Does the agent replace my marketing team?
No. The agent takes on the repetitive, high-volume work —monitoring, research, first content drafts, reporting— and the team keeps strategy, tone, and the final decision. Nothing is published without explicit human approval. The goal isn't to shrink the team: it's to free it from the mechanical.
Can the agent make up data about my products?
It's built not to. Every claim is grounded in a source you enable —technical sheets, catalog, CRM, brand manual, social listening— and the agent cites that source. If the data isn't available, it declares so instead of filling it in. It's the design rule of all our AI products, not a configuration option.
What happens with my brand's data? Does it train third-party models?
No. Your brand's information is not used to train public models or third-party systems, and it is not reused to configure other clients' agents. By contract we define what data enters, where it is stored, who accesses it, and which provider takes part in each step of the flow.
Who decides what gets published?
Your team. The agent proposes, organizes, and gets everything ready; publishing, sending, or spending requires explicit human approval, and you define where that limit is. Every action and every cited source is kept in auditable logs.
What AI agents does NonBugs have running today?
Agente Krek is the brain of a team of specialized agents, organized like a real work structure: Content, SEO, Ads, Engineering, Sales, and Community Management. It manages conversations and posts on social media respecting each brand's editorial judgment. It publishes, schedules, analyzes results, and performs active listening, with the ability to escalate the conversation to a person when the situation requires it.
Your marketing success starts today.
Tell us about your brand and, if there's a fit, we'll build a demo with an agent configured for your real case: same market, same audience, your identity.